SELF-MADE: A DIGITAL MARKETING CLASS Excited to share that I recently launched my first online digital marketing class. Over the span of seven weeks in April and May, I led 35 students through a 7-lesson curriculum live over Zoom. And now, anyone can access the class online to learn at their own pace. Featuring nine hours of video instruction and…
Thank you to SnapApp for including me in their latest expert roundup around the topic of how to connect the dots between Sales and Marketing teams. I was asked to list my top tip for B2B companies struggling to align their sales and marketing teams. “B2B companies struggling to align their sales and marketing teams can benefit from…
Best Practices for B2B Influencer Marketing When kicking off influencer marketing programs on the B2B side, I’ve found the following approaches to work best. By sticking to these best practices, I’ve been able to help my clients build authentic relationships with thought leaders in their space while developing brand new content distribution paths. Don’t get me wrong, traditional public…
This post first appeared on SnapApp. It’s time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep…
At the Digiday Agency Summit in Phoenix this week, agency executives from across the country came together to share our challenges as well as the internal agency processes and cultural shifts that are proving successful for our individual agencies.
This post first appeared on the Salted Stone blog. You can’t ghostwrite expertise. I love this line. It sounds like something the lead in a blockbuster drama might say in one of those Jerry Maguire-esque ‘drop the mic’ scenes… But that’s not where I found it. I stumbled across it while skimming an ebook that Influence &…
Building up earned media hits is one of the primary goals behind content marketing efforts—it’s also one of the more elusive goals a marketer can aim for. So how can you increase the chances that you’ll tally up those treasured inbound links and unpaid mentions for your organization?
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