This post first appeared on the Salted Stone blog.
Back in LA after the last day of the 2016 Content Marketing Summit in Park City, Utah, and thinking through all of the bits of wisdom around influencer marketing that was shared during the conference.
Heather Green, Director of Content Marketing at Caesars Entertainment, talked through her experience of finding a sweet spot with leveraging social media influencers to get “heads in beds.”
Green takes the time to engage with niche influencers and builds natural campaigns around a practice of allowing the influencers to create content in their own way, without forcing a predetermined content agenda. Her efforts have resulted in garnering considerably more social impressions and earned media than was even expected from the campaigns initially.
Continue reading on the Salted Stone blog.
