This post first appeared on the Salted Stone blog.
It can be nerve wracking to realize (and finally do something about) the fact that your website is outdated or in need of a total overhaul. The thought of having to restructure and reorganize the main hub of your company’s entire public face can be daunting.
Which is why a lot of organizations are looking to work with an inbound marketing agency that adheres to growth driven design principles when the time comes to revamp their online image.
What is growth driven design?
Growth driven design basically takes the approach that a website should be a living, breathing entity that reflects the fact that your company (like everything in life) is constantly evolving. The idea behind putting together a new website used to revolve around having a definite start date and a definite completion date.
The project would begin with brainstorming a bunch of ideas and goals with your team and then hiring a web design and development firm to execute the new site within a set, do-or-die timeframe.
But in today’s business climate, things change everyday. So the thought of trying to plan for a new site three to six months out from when it will launch — and feeling settled with the idea that the site will still be relevant and working to match business goals even one year down the line — is not something most people feel comfortable committing to these days.
Continue reading on the Salted Stone blog.
