Retainer-Based Projects & Longer Term Contracting
I work with entrepreneurs, CMOs and founders on a retainer basis for those projects requiring more of a longer term commitment to meet marketing communications, website audit & optimization, inbound marketing, modern public relations and influencer marketing goals.
For longer engagement inquiries, please request an introduction call.
On-Demand Phone / Skype Consults & Half-Day In-Person Intensives
Whether you’re looking for fast, expert advice for a specific marketing or business challenge, or would like to learn in a more intensive one-on-one session — I can help. You can even round up two or three of your colleagues to share the cost and we’ll tailor one of the half-day intensives to meet your group’s current level of marketing knowledge. I am available to work in both Los Angeles, California, and Portland, Oregon, at your office space.
See package information and rates below.
Sessions can be customized to your needs, or choose from one of these pre-tailored programs:
Expert Advice On-Demand
$150 for 1 hour
For when you have specific questions. We spend the first 15 minutes of this session with you getting me up-to-speed on the current state of your business, your business goals, and current initiatives. After this, we dive into the areas requiring immediate attention and talk through possible strategies / solutions for meeting the goals. The last portion of the consult is dedicated to developing a solid checklist for getting your business to the next level.
This is a perfect option for when you hit those creative blocks and need quick advice from an expert. Whether it’s illuminating a blind spot, or uncovering areas of opportunity that have been previously overlooked, this consult provides you with the chance to observe your business challenges objectively and get actionable steps to solve for areas of improvement.
Audit & Optimize Your Website
$400 for 4 hours
This is for people who are wanting to improve how effectively their current website works for driving new business. In the session, we audit all aspects of your website so that by the end of the session you know exactly what edits need to be implemented to boost your conversion rates. In this training we cover:
- Mobile Audits & Recommendations
- Navigation Menu based on Buyer’s Journey
- Identifying TOF/MOF/BOF Calls-to-Action
- Correct Placement of Calls-to-Action
- Growing your Email List with Inbound Content
- Landing Page Optimization
- Develop Inventory of “Missing” Content
- Widgets, Sidebars, Plug-ins, Pop-ups, Slideovers
- Blog Optimization
- Visual / Video Audit & Recommendations
- Topline Messaging Audit & Recommendations
Advanced Messaging Workshop
$600 for 6 hours
This workshop can be broken into two (2) sessions if preferred. It is intended for clients who have already completed an initial “Audit & Optimize Your Website” session, or for those people who already have an optimized and functioning website up and running.
You will walk away with fine-tuned messaging and expert advice on how to meet your website visitors exactly where they are in the buyer’s journey with highly targeted messaging, content and copy that meets their needs. This workshop covers:
- Website Audit & Restructuring Recommendations (if needed)
- Mobile Site Audit & Recommendations
- Go-to-Market Messaging
- Tagline / Homepage Header Messaging
- Call-to-Action Language
- Identifying your Buyer Personas
- Mapping your Buyer’s Journey
- Lead Generating Content & Blog Planning Framework / Schedule
- Ebook, Video, Blog Post, How-To Guides Title / Topic Recommendations
- Premium Offer Planning for Lead Generation
- Influencer Marketing Plan for Modern PR
- How to improve your content for SEO
- (optional) the last 1-2 hours can be customized based on any specific marketing or business strategy areas you’d like to learn more about