When you’re working at an agency, populating the editorial calendars for a diverse client roster is never an easy job. Keeping the creative juices flowing day in and day out is a challenge, and so is staying on top of the news and trends across a wide spread of client industries. But as content marketers we’re required…
In the last handful of years, we’ve witnessed a fundamental change in what it means to market a product or service effectively.
The democratization of information has carved a new landscape that requires a total shift in how, as marketers, we choose to connect with our audience.
To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific.
This post was inspired by HubSpot co-founder and chief technology officer (CTO) Dharmesh Shah and the ideas he’s put forth regarding company culture and how he’s creating a company he loves with The HubSpot Culture Code.
Being able to move quickly to adjust an approach or fix a campaign that isn’t working is a vital skill set for today’s marketing leaders. So what Is Agile Marketing?
This post first appeared on Mashable and was inspired by Simon Sinek’s now famous TED talk in which he discusses how great leaders inspire action.
Digital dead ends are conversion killers. They act as obstacles, making it more difficult for your customers to end up where they (and you) would like them to be – clicking the button. Whether you’re measuring by number of downloads, email newsletter sign-ups, or units sold, eradicating the dead ends in your brand’s digital universe is a major key in optimizing conversion rates.
By taking the time to supplement the hard data with emotional intelligence, we can begin to align our marketing efforts more naturally with what it is our customers actually want to see from us. As we begin to get in touch with customer expectations, needs, and desires from a human side of things, rather than a strictly numbers side, we start to fill in the gaps of where our marketing efforts are falling short.
