B2B Influencer Marketing: Relationship Building Best Practices

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  Best Practices for B2B Influencer Marketing When kicking off influencer marketing programs on the B2B side, I’ve found the following approaches to work best. By sticking to these best practices, I’ve been able to help my clients build authentic relationships with thought leaders in their space and develop brand new content distribution paths. These practices are definitely the face…

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

By | brand strategy, content marketing, inbound marketing, influencer marketing | No Comments

This post first appeared on SnapApp. It’s time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep…

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Ghostwriting, Specificity and Social Proof in Content Marketing

By | content marketing, influencer marketing | No Comments

This post first appeared on the Salted Stone blog. You can’t ghostwrite expertise. I love this line. It sounds like something the lead in a blockbuster drama might say in one of those Jerry Maguire-esque ‘drop the mic’ scenes… But that’s not where I found it. I stumbled across it while skimming an ebook that Influence &…

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