Use Sales Enablement to Align Marketing & Sales Teams

By | brand strategy, content marketing, inbound marketing, influencer marketing | No Comments

Thank you to SnapApp for including me in their latest expert roundup around the topic of how to connect the dots between Sales and Marketing teams. I was asked to list my top tip for B2B companies struggling to align their sales and marketing teams. “B2B companies struggling to align their sales and marketing teams can benefit from…

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How to Get Better Qualified Leads with Interactive Content

By | content marketing, inbound marketing | No Comments

Thank you to the SnapApp team for including me in their latest roundup blog post 42 Experts Explain How to Get Better Qualified Leads with Interactive Content. [excerpt] 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent…

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B2B Influencer Marketing: Relationship Building Best Practices

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  Best Practices for B2B Influencer Marketing When kicking off influencer marketing programs on the B2B side, I’ve found the following approaches to work best. By sticking to these best practices, I’ve been able to help my clients build authentic relationships with thought leaders in their space and develop brand new content distribution paths. These practices are definitely the face…

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

By | brand strategy, content marketing, inbound marketing, influencer marketing | No Comments

This post first appeared on SnapApp. It’s time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep…

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