Best Practices for B2B Influencer Marketing When kicking off influencer marketing programs on the B2B side, I’ve found the following approaches to work best. By sticking to these best practices, I’ve been able to help my clients build authentic relationships with thought leaders in their space and develop brand new content distribution paths. These practices are definitely the face…
This post first appeared on SnapApp. It’s time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep…
At the Digiday Agency Summit in Phoenix this week, agency executives from across the country came together to share our challenges as well as the internal agency processes and cultural shifts that are proving successful for our individual agencies.
This post first appeared on the Salted Stone blog. You can’t ghostwrite expertise. I love this line. It sounds like something the lead in a blockbuster drama might say in one of those Jerry Maguire-esque ‘drop the mic’ scenes… But that’s not where I found it. I stumbled across it while skimming an ebook that Influence &…
Sitting here between sessions at the second day of Digiday’s Content Marketing Summit in Park City, Utah, and skimming over Content Marketing Institute’s list of 80 ideas to improve your content marketing. These three ideas stand out from a big picture content marketing and PR perspective.
Building up earned media hits is one of the primary goals behind content marketing efforts—it’s also one of the more elusive goals a marketer can aim for. So how can you increase the chances that you’ll tally up those treasured inbound links and unpaid mentions for your organization?
Building and rolling out processes has become a constant focus as we scale to meet client expectations and our own business goals.
It was eight years ago that Salted Stone began as a two-person startup, and just over two years ago that we joined the Agency Partner ecosystem at HubSpot.
Growth driven design takes the approach that a website should be a living, breathing entity that reflects the fact that your company (like everything in life) is constantly evolving.
The challenge for us is that many of these clients don’t realize that in order to gain the most value from their investment with us, it’s essential that our team takes the time to map out a content marketing strategy that is based on research and actual customer information.