This post first appeared on Mashable.
Podcasts aren’t a new form of media, although recent pop-culture darlings “Serial” and “Startup” have re-introduced the idea of audio material as a popular form of storytelling.
NPR heavyweights “Radiolab” and “This American Life” have been at the forefront of the field for some time now and the resurgence in demand for podcasts appears to be a fruitful place for creative content marketers to grab more ears.
Why Podcasts?
Edison Research found that 39 million Americans have listened to a podcast in the past month — an all-time high — and Americans spend an average of four hours and five minutes each day consuming audio content with pre-programmed audio comprising 26 percent of listening time.
“Podcast listeners are a highly sought-after demographic for marketers, largely because it’s composed of well-educated, social sharers. In short, it’s the type of demographic many marketers are vying for given their disposable incomes and affinity for social sharing.”
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